This has been out for some time. But I stumbled across it and I found it inspiring. Check out his other videos; the one where he explains the hoax is a great example of going viral…  

What Is A Squeeze Page? Every Internet marketing guru in the world will tell you that your profit is in your list of subscribers and, without a list, you will not have a business. That statement is true and scary enough all by itself to drive you to find solutions, especially if you do not [...]

How important is it for you to have a personal list – one of your very own? You’re online building a business, so think about it. Which would you rather do? Which would you open – an email from someone whose name you recognized, or from one you didn’t? I think you’ll agree with me [...]