The other day I was searching for a report that I knew I’d purchased some months ago but had never got around to reading.

Ever had that experience?

I’ve got this folder on my hard drive called “Reports” and then sub-folders for such topics as, Traffic, Listbuilding, SEO and so on.

It’s a bit organised; probably my civil service training…

So I found the report I wanted but was rather taken aback by the number of reports that I had collected.

But, more importantly, the number that I hadn’t got round to reading.

I know I’ve skimmed through many but hadn’t taken the time to read them thoroughly and certainly not implement whatever strategies were on offer.

Does this ring any bells with you?

I’m not unlike many people I guess, and we all have hundreds of reports just waiting for when we have “that spare half an hour” to read just one.

And we never get around to it do we?

I then decided to take a look at the list of videos that I’ve either downloaded or those which I can access online.

And the surprising thing was that I’ve viewed, if not all, certainly the vast majority of them.

And I know that I do go back to some again and again to either refresh my memory (it’s getting old!) on a particular technical aspect or a marketing strategy I want to implement.

I can find the information much quicker in a video than in a written report.

I suppose I learn best using the visual/nonverbal style and benefit from visual aids such as film, video, maps and charts.

Have you noticed how much training and educational stuff is now offered in video format?

I agree, it doesn’t appeal to everyone.

For example, there are those who learn best when information is presented visually and in a written language format (visual/verbal learning style).

But in the broad Internet marketing niche, think about how many products you’ve purchased that are now in video format.

So if you are creating products, maybe you should consider creating them in that same format.

And it’s not as difficult as you might think.

It’s definitely a growing trend and one that I don’t think will disappear.

If you don’t want to miss out on this trend and would like to know more about Video Marketing, go and get my 6-part video course, Cool Video Marketing.

It’s completely free and I can guarantee that you can have some fun with this gift.

Start your video training by going to CoolVideoMarketing.

Oh, the report that I found? It comes with PLR. It could become a new video product!